Making an income as an artist doesn't always come from just selling your artwork. In fact, with so many more opportunities to reach a larger audience with social media and the internet in general, finding your target audience is easier than ever! Choosing a career as an artist doesn't mean that you have to starve. … Continue reading 10 Effective Ways for Artists to Make Money
There's a common tactic in marketing where to elevate the brand being promoted they spend most of the time talking about how terrible a competitor brand is by comparison. This brand bashing tactic is also used in political campaigns particularly in the United States and in more recent years in Canada as well. While this may seem to be an effective strategy for companies trying to sell you soap and soft drinks, it's a terrible practice to adopt when it comes to you and your art business.
Any business that relies on customers for their income whether it’s product or service based needs to prioritize its customer experience. Having great customer service is an easy way to set yourself apart from your competition.
For an artist taking commissions the prospect of a new project is always exciting. If this is a big part of your business it also, in a very practical sense, means more income to sustain your practice. It's not always smooth sailing, however, and there's an aspect to taking a commission that isn't often talked … Continue reading How to Deal with Clients Who Ghost