It happens to almost every artist who has an account on Instagram – you get a direct message asking if you take commissions. While the request in and of itself seems like it should be a compliment and not something you should worry about, there's good reason to take extreme caution when getting these types of Instagram DM requests.
There's a common tactic in marketing where to elevate the brand being promoted they spend most of the time talking about how terrible a competitor brand is by comparison. This brand bashing tactic is also used in political campaigns particularly in the United States and in more recent years in Canada as well. While this may seem to be an effective strategy for companies trying to sell you soap and soft drinks, it's a terrible practice to adopt when it comes to you and your art business.
Any business that relies on customers for their income whether it’s product or service based needs to prioritize its customer experience. Having great customer service is an easy way to set yourself apart from your competition.
One of the ways that I elevated my professional presence was using beautifully designed printed promotional products. Stickers, in particular, have been one way for me to level up my brand aesthetic without a high cost. Paying attention to the details matters. This solution is an easy way to add that extra touch that you just might need.
In the last decade our lives have become increasingly more digital. The pandemic alone forced many artists to reconfigure their in-person workshops and classes to social media and online platforms. In this rush to learn and become proficient in online-based technology, there's an important fundamental that's not always prioritized – cyber security. If not taken … Continue reading 5 Ways to Stay Safe Online
Choosing the right pencil for you can be a difficult and sometimes overwhelming task. With so many brands and lines within those brands, it can seem impossible to choose. Add to that the vast range in price points and varying opinions amongst artists using the medium, it's all a recipe for major confusion. Finding the … Continue reading How to Pick Your Coloured Pencils