This is one of two illustrations I created for STAEDTLER for a set of 24 colored pencils. The client specifically requested this toucan imagery and wanted a style and finish that would appeal to novice artists. The illustration also needed to be aspirational and showcase the capabilities of their product for more advanced users.
These packages were available in Canada only and in selected retail locations.
Layout & Design: STAEDTLER Mars North America
Art Direction: Kathy Louis