I created this illustration for STAEDTLER for a set of their 24 Noris colored pencils. This line of pencils is notably created using WOPEX material for its casing. It uses pre-consumer upcycled wood by-product and polymer. The wood content is from sustainably managed forests. The imagery for this packaging was chosen to enhance the idea of the environmentally conscious manufacturing process of these coloured pencils.
These packages are available in Walmart, Staples, and Michaels locations across the US and Canada.
Layout & Design: STAEDTLER Mars North America
Art Direction: Kathy Louis
Galaxy Explorer Packaging
Birds of Paradise Packaging