There's a common tactic in marketing where to elevate the brand being promoted they spend most of the time talking about how terrible a competitor brand is by comparison. This brand bashing tactic is also used in political campaigns particularly in the United States and in more recent years in Canada as well. While this may seem to be an effective strategy for companies trying to sell you soap and soft drinks, it's a terrible practice to adopt when it comes to you and your art business.
Many people have dreams of leaving their 9-5 job to pursue their passion, but not everyone is able to to do it successfully. There are some highly effective strategies for being self-employed that anyone considering it should know. These strategies will increase the likelihood of success in your first year and beyond. Disclaimer: I'm not … Continue reading Smart Strategies for Being Self-Employed
Any business that relies on customers for their income whether it’s product or service based needs to prioritize its customer experience. Having great customer service is an easy way to set yourself apart from your competition.
One of the ways that I elevated my professional presence was using beautifully designed printed promotional products. Stickers, in particular, have been one way for me to level up my brand aesthetic without a high cost. Paying attention to the details matters. This solution is an easy way to add that extra touch that you just might need.
For an artist taking commissions the prospect of a new project is always exciting. If this is a big part of your business it also, in a very practical sense, means more income to sustain your practice. It's not always smooth sailing, however, and there's an aspect to taking a commission that isn't often talked … Continue reading How to Deal with Clients Who Ghost
Earlier this year I had the pleasure of working with STAEDTLER on a project, that up until recently, I wasn't allowed to share with anyone. It was hard keeping this one a bit of secret since it was basically fulfilling a career goal of mine, but nevertheless, I kept my lips sealed! Fast forward through … Continue reading STAEDTLER Packaging Project