There's a common tactic in marketing where to elevate the brand being promoted they spend most of the time talking about how terrible a competitor brand is by comparison. This brand bashing tactic is also used in political campaigns particularly in the United States and in more recent years in Canada as well. While this may seem to be an effective strategy for companies trying to sell you soap and soft drinks, it's a terrible practice to adopt when it comes to you and your art business.
Many people have dreams of leaving their 9-5 job to pursue their passion, but not everyone is able to to do it successfully. There are some highly effective strategies for being self-employed that anyone considering it should know. These strategies will increase the likelihood of success in your first year and beyond. Disclaimer: I'm not … Continue reading Smart Strategies for Being Self-Employed
Any business that relies on customers for their income whether it’s product or service based needs to prioritize its customer experience. Having great customer service is an easy way to set yourself apart from your competition.
One of the ways that I elevated my professional presence was using beautifully designed printed promotional products. Stickers, in particular, have been one way for me to level up my brand aesthetic without a high cost. Paying attention to the details matters. This solution is an easy way to add that extra touch that you just might need.
For many people art is a just hobby while for others, it's how they make their living. No matter where you fall on the spectrum of making art, the desire to improve your artwork is common to all. The most common advice to improve always tends to be the same – just put in the … Continue reading 7 Ways to Improve Your Art
Many artists rely on some sort of photo reference to create their artwork and thanks to the internet there are more resources than ever before. While you can still work more traditionally from life or in-person subject matter, royalty-free reference photos allow those without the means, time, or access to take their own photos as … Continue reading 5 Things to Know About Reference Photos
