Making an income as an artist doesn't always come from just selling your artwork. In fact, with so many more opportunities to reach a larger audience with social media and the internet in general, finding your target audience is easier than ever! Choosing a career as an artist doesn't mean that you have to starve. … Continue reading 10 Effective Ways for Artists to Make Money
You may be familiar with the terms CMYK or RGB when it comes to colour spaces, but do you know the difference and why it matters when it comes to your artwork? Our worlds are becoming more and more digital every day, but artists are still creating physical prints of their artwork. Have you ever … Continue reading Are You Using the Correct Colour Space?
Derwent released a new line of coloured pencils called Chromaflow in the Spring of 2021. As a relatively big fan of Derwent products, I was curious to try these pencils for myself. There seemed to be a lot of anticipation amongst coloured pencil artists for them, but who are they really best for and do … Continue reading Derwent Chromaflow Review
The holiday season is upon us! I have a NEW list of awesome products that made the cut for my Artist Gift Guide for 2022! If you're anything like me, you probably already have more art supplies than you could possibly use in a lifetime. Is it really so bad to surround yourself with things … Continue reading Must-Have Artist Gift Guide 2022
It happens to almost every artist who has an account on Instagram – you get a direct message asking if you take commissions. While the request in and of itself seems like it should be a compliment and not something you should worry about, there's good reason to take extreme caution when getting these types of Instagram DM requests.
There's a common tactic in marketing where to elevate the brand being promoted they spend most of the time talking about how terrible a competitor brand is by comparison. This brand bashing tactic is also used in political campaigns particularly in the United States and in more recent years in Canada as well. While this may seem to be an effective strategy for companies trying to sell you soap and soft drinks, it's a terrible practice to adopt when it comes to you and your art business.
