There's a common tactic in marketing where to elevate the brand being promoted they spend most of the time talking about how terrible a competitor brand is by comparison. This brand bashing tactic is also used in political campaigns particularly in the United States and in more recent years in Canada as well. While this may seem to be an effective strategy for companies trying to sell you soap and soft drinks, it's a terrible practice to adopt when it comes to you and your art business.
Many people have dreams of leaving their 9-5 job to pursue their passion, but not everyone is able to to do it successfully. There are some highly effective strategies for being self-employed that anyone considering it should know. These strategies will increase the likelihood of success in your first year and beyond. Disclaimer: I'm not … Continue reading Smart Strategies for Being Self-Employed
Any business that relies on customers for their income whether it’s product or service based needs to prioritize its customer experience. Having great customer service is an easy way to set yourself apart from your competition.
One of the ways that I elevated my professional presence was using beautifully designed printed promotional products. Stickers, in particular, have been one way for me to level up my brand aesthetic without a high cost. Paying attention to the details matters. This solution is an easy way to add that extra touch that you just might need.
Sometimes I feel like I'm on a personal mission to see just how many mediums I can mix with colored pencil successfully. While the medium doesn't need to be mixed with others to look great it's just something I frankly enjoy doing for a multitude of reasons. I was invited back again this year as … Continue reading CPM Jellyfish Workshop
It's no secret that Faber-Castell is one of my favourite art supply brands and it's because they consistently deliver quality across all of their lines of products. I first tried the Faber-Castell Artist PITT Big Brush pens in an Artsnacks box back in 2018 and immediately fell in love. While I am no stranger to … Continue reading Faber-Castell Artist PITT Big Brush Pens Review